Video & Motion
UNICEF Australia
Mother’s Day 2024
Meta - Video - Motion Graphics
Mother’s Day is one of UNICEF Australia’s largest campaigns, due to the emotional connection between mothers and children. For 2024, UNICEF needed a hero video to explain the process of their Inspired Gifts fundraising.
Animation Bootcamp 2023
School of Motion Reel
In 2023 I decided to improve my animation and motion graphics skills and enrolled in a School of Motion Animation Bootcamp.
This was a 12 week intensive course that covered the principles of animation through interactive hands on learning.
Meta - Display - Publication - Print - Motion Graphics
#CookForUNICEF
#CookFor was a Community Fundraising campaign established soon after the beginning of the war in Ukraine. It initially began as #CookForUkraine, but soon evolved to include #CookForUnicef and #CookForSyria
The campaign proved to be one of the most successful Community fundraising campaigns of recent years, and helped secure it as an annual campaign, renamed #CookForUNICEF.
The Wiggles’ ‘Brave Little Books’ Series
The Wiggles’ Brave Little Books Series is a monthly subscription fundraiser from UNICEF Australia, in partnership with The Wiggles.
This was a new subscription product launched in Q1 2024 focused on parents and families with young children. The packs, delivered monthly, include short stories featuring The Wiggles overcoming adversity designed to teach children how to develop courage.
The launch included Advertising on multiple channels including Meta, Display, eDM and Newsprint Advertising
Meta - Display - Newsprint - Spotify - Print - Motion - Video
2024 UNICEF Australia
Tax Campaign
Meta - Video
The end of financial year tax campaign is UNICEF Australia’s largest fundraising event of the year.
These campaigns can draw a large audience looking to make tax-deductible donations, though they also need to be engaging and eye catching enough to contend not only with EOFY Sales content but also every other charity running a tax-campaign.