Digital Design & Campaigns
UNICEF Australia 2023 Christmas Campaign
Meta - Display - YouTube - Print - Video - Motion Graphics
UNICEF Australia’s 2023 Christmas campaign contributed to the highest revenue H2 in the last three years. This campaign spanned across digital and direct mail channels and included a UNICEF first; the Direct Mail Design was conducted internally.
Topend Solar
Display Advertising
TopEnd Solar are a leading rooftop solar distributor in Darwin. They needed a refresh to their existing suite of Display Advertising assets.
The challenge for this project was the number of individually sized assets required by the client, and how to animate transitions between sizes. While this was a challenge, it ensured that the animations were effective and eye catching for all assets produced.
#CookForUNICEF
Meta - Display - Publication - Print - Motion Graphics
#CookFor was a Community Fundraising campaign established soon after the beginning of the war in Ukraine. It initially began as #CookForUkraine, but soon evolved to include #CookForUnicef and #CookForSyria
The campaign proved to be one of the most successful Community fundraising campaigns of recent years, and helped secure it as an annual campaign, renamed #CookForUNICEF.
The Wiggles’ ‘Brave Little Books’ Series
Meta - Display - Newsprint - Spotify - Print - Motion - Video
The Wiggles’ Brave Little Books Series is a monthly subscription fundraiser from UNICEF Australia, in partnership with The Wiggles.
This was a new subscription product launched in Q1 2024 focused on parents and families with young children. The packs, delivered monthly, include short stories featuring The Wiggles overcoming adversity designed to teach children how to develop courage.
The launch included Advertising on multiple channels including Meta, Display, eDM and Newsprint Advertising
#CookForUNICEF
Meta - Display - Publication - Print - Motion Graphics
#CookFor was a Community Fundraising campaign established soon after the beginning of the war in Ukraine. It initially began as #CookForUkraine, but soon evolved to include #CookForUnicef and #CookForSyria
The campaign proved to be one of the most successful Community fundraising campaigns of recent years, and helped secure it as an annual campaign, renamed #CookForKids.